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Case Study: McKesson HBOC
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HBOC & Company — Case Study
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HBOC & Company — Case Study
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Control
The Message.
One Company, One Message.
HBOC, the foremost healthcare IS provider, had an identity
problem—too many messages thanks to a series of acquisitions.
Competitors used HBOC’s fragmented messaging to cloud its
positioning—and question its direction. CMD responded with a
clean design that spoke to a C-suite audience, reinforcing key
company messages by using them as visual design elements.
The minimalist design outlines a simple, five-point story—a story
employees from the mailroom to the executive suite can
understand and tell. It’s design with a message—a clear one.
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