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Identity For A Company Without A History

Teledyne Brown Engineering (TBE) is a well known company with a solid reputation among its government and military markets. But when TBE created Utility Information Solutions (UIS), the new company was a startup with no history and no identity to connect it to TBE. CMD created a brand identity that reflected the new company’s innovation and its connection to the TBE heritage. The rollout included identity and collateral development, direct mail, Web site, trade booths, and electronic presentation materials.