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Maximizing the potential of lottery games

Automated Wagering International develops equipment and products for the gaming industry, and they are the second largest provider of lotteries in the world. While multi-state lotteries generate enormous jackpots and high levels of interest, it is much more challenging to attract players to other forms of lower-stakes gaming. AWI conducted direct research with players, retailers and lottery managers to develop innovative gaming concepts, and they asked Crawford/Mikus to help them highlight the value of their new product line. Crawford/Mikus responded with designs and messages that communicated how AWI creates player interest and sustains its clients’ revenue potential.