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Positioning bank customers at the center of ecommerce

With the technology capabilities of an Internet company and over 90 years of cumulative banking experience, Netzee was well positioned to serve financial institutions and their customers. They developed Netzee Marketplace as a unique hosting service for banks and their customers. Participating banks could leverage Netzee Marketplace to offer an online presence to local businesses—a value added solution with a relatively low cost of entry. Crawford/Mikus developed ads, direct mail templates and brochures to underscore the banks’ theme of community support—all delivered in a sample package that banks could share with prospects to demonstrate the simplicity and effectiveness of the service.