Postpone Clever, Start with Clout
Use communication initiatives to drive organizational goals

Marketing people are often good communicators by nature. They are generally the creative types who take pride in developing memorable taglines, snappy headlines and campaigns that sizzle.

But the best marketers are firmly grounded in business principles. They understand how an organization’s functional groups—governance, finance, operations, sales and human resources—work together to create and deliver value for customers.

• Most organizations prepare written business plans that establish measureable goals for each functional group—improving inventory turns, shortening delivery times, reducing employee turnover and so on.
  
  
• Marketers that see the big picture develop communication plans that support these fundamental goals. They link their communication strategies to the business goals that foster organizational success.
  
  
• Business-minded communicators gain the respect of the management team by thinking and planning strategically—before they tackle their creative assignments. They postpone clever and start with clout.

At Crawford/Mikus we combine compelling copy points, award-winning designs and multiple media platforms to deliver communications that are valuable, creative and memorable. But we always start the dialogue with new clients by asking the same simple questions: What are your overall business goals? What is the organization trying to accomplish during the current planning cycle?

Crawford/Mikus offers a full range of marketing, sales and communication services, from brand execution to selling tools, and we implement end-to-end solutions across all media-from concept to execution. We’ll help define your visual voice, and we’ll convert your business goals into solutions that deliver bottom line results. Click on the Contact Us button to the left or call 404.875.7753 to speak directly with Scott Mikus.