Create a Tabletop Showcase
Highlight your materials with panoramic photo illustrations

Most sales cycles are relatively long, which means that sales team members need a range of sales collateral, point-of-sale and marketing materials to share with prospects over the long haul. But the natural tendency of sales team members is to share the full range of material with prospects on the first call. They don’t like to ration their materials.

Sales team members inundate their prospects with sales collateral and product brochures on the first call—so they don’t have high-value materials to share after the first call.

A simple solution to this problem is to take a tabletop photo of your sales and marketing materials. A tabletop photo will illustrate the range of materials available—which is impressive to prospects—and the actual collateral may be shared at times when they are most likely to influence sales outcomes.

Additionally, tabletop photos may be distributed across a range of other media to enhance your exposure:

Envelope brochure. Embed the tabletop photo in a small overview brochure that may be shared—and left behind—during initial sales calls.

PowerPoint presentations. Insert the tabletop photo in presentation slides to illustrate your thorough coverage of products and services—without getting bogged down in the details.

Web site. Tabletop photos are effective as introductions on general pages—like the About Us page, the Products page or even the Home page. Users can then click to discover the details.

Proposals. Use tabletop photos as illustrations in proposals and RFP responses. The photos offer an economical and space-saving way to demonstrate the range of support materials.

Sales representatives use the tabletop photos when they want to highlight their offerings or showcase the range of their collateral materials. This means they can share actual materials throughout a long sales cycle—which also creates additional opportunities for contacting prospects and forwarding additional high-value information after the first call.

Crawford/Mikus uses tabletop photos in brief case studies to illustrate its solutions-based approach. Visit www.crawfordmikus.com to view multiple examples of the tabletop photos and actual client solutions.

Crawford/Mikus offers a full range of marketing, sales and communication services, from brand execution to selling tools, and we implement end-to-end solutions across all media-from concept to execution. We’ll help define your visual voice, and we’ll convert your business goals into solutions that deliver bottom line results. Click on the Contact Us button to the left or call 404.875.7753 to speak directly with Scott Mikus.