CM Articles

E is for Echo
What Goes Out Can Come Back
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Over the Top and Through the Door
Create separate toolsets to build awareness and enroll customers
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Postpone Clever, Start with Clout
Use communication initiatives to drive organizational goals
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It’s a Promise
The market evaluates your brand every day
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Stay On Message and On Strategy
Prepare strategy statements and link them to business goals
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Assess New Ideas Against Strategies
Apply critical thinking when making mid-stream adjustments
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If It Isn’t in Writing It Isn’t Real
Define value for your team and your customers
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Nourish Your Team with Sound Bites
Take a proactive approach to internal communication
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Sales Leads from Barcodes
Deliver high-value messages to smartphone users
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Ask for a Second Opinion
Capture valuable feedback while enhancing customer relationships
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Send Me Something
Develop a full set of materials for the selling cycle
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Create a Tabletop Showcase
Highlight your materials with panoramic illustrations
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